The primary goal for the creating the Sizzix app was to create a platform and a strategy that enables Sizzix customers to have prolonged engagement with the brand. The engagement was to focus around the creations that customer makes with Sizzix products.
It was evident that to achieve the goals set out, we needed more than a regular e-commerce experience. To understand how Sizzix could best engage and deliver value we needed to look at the demographic. The customers are craft fans, these customers love to share their creations and talk to other crafting folk about their handy work. We built up a clear path to success, focusing on sharing and delivering value to the user by way of an app for community engagement.
To define the products feature set, we first had to look at where the current user base existed and how they interact. The outcome of this research allowed to identify that the focus of the platform should be around projects or "Makes" as Sizzix refer to them.
The sizzix app focuses on encouraging interaction between users. Users can interact via comments, likes and following other users.
We created an easy and streamlined experience to allow users to easily find the content they are looking to create. Users can search via key words, products, by scanning a barcode or by "maker".
To encourage users to follow each other, we built a tailored feed of all the activity from the users that you follow.
We created both iOS & Android Native apps for this project. The apps allow users to:
- Create makes
- Upload images
- Search the Sizzix product database and attach Sizzix products to makes
- Add filters to images
- Upload questions and tips
- Comment on all content
- Save content offline for easy access
- Receive notifications if another user interacts with you
This functionality provides the foundation of our digital strategy over the next 3+ years.
We are supporting Sizzix through the growth of their digital infrastructure with the goal of increasing the revenue generation potential through the mobile app and further encourage longevity with their customer base over the years to come.