PlayStation approached us in a time of crisis for the PSBA platform. The company running the platform had just gone into administration and they needed another set of capable hands to take over where they left off.
Our first challenge was to adopt their current platform, which at this stage was several years old and underperforming on their goals with the programme. After an audit, we mutually agreed that a rebuild on the foundations of the existing platform would enable us to get much closer to solving the goals of the programme within the best timeframe - whilst being scalable.
Our design process was focused around usability and accessibility - one of the primary issues with the first product was its ease of use which was limiting the enjoyability of interacting with the app. To achieve a better overall experience for the user, we went back to the drawing board and completely remapped out the entire system architecture to focus more on ease of navigation and drive an emphasis on the education modules.
The PSBA platform contained several parts, an iOS app, Android app, web app and fully bespoke CMS.
A fully interactive training feature for web and mobile app that allowed users to read training materials, complete training modules in a quiz style format and rewarding them with XP points for their efforts on the platform.
We created an XP syetem that allowed the user to collect points for completion of training modules. These points could then be redeemed for products via the PSBA store.
Users needed a convenient way to use the points they had collected. We created a bespoke storefront that allowed PlayStation staff to list products, along with stock management and fulfilment management - and a mobile app and web experience that allowed users to spend their hard earned points on products.