It was evident that to achieve the goals set out, we needed more than a regular e-commerce experience. To understand how Sizzix could best engage and deliver value we needed to look at the demographic. The customers are craft fans, these customers love to share their creations and talk to other crafting folk about their handy work. We built up a clear path to sucsess, focusing on sharing and delivering value to the user by way of a platform for community engagement.
To define the products feature set, we first had to look at where the current user base existed and how they interact. The outcome of this research allowed to identify that the focus of the platform should be around projects or "Makes" as Sizzix refer to them.
We created both iOS & Android Native apps for this project. The apps allow users to:
- Create makes
- Upload images
- Search the Sizzix product database and attach Sizzix products to makes
- Add filters to images
- Upload questions and tips
- Comment on all content
- Save content offline for easy access
- Receive notifications if another user interacts with you
Amongst many other functions. This content provides the foundation of our digital strategy over the next 3+ years.
We are supporting Sizzix through the growth of their digital infrastructure with the goal of increasing the revenue generation potential through the mobile app and further encourage longevity with their customer base over the years to come.